Malaysia Brands Directory 2007-2008

The idea of publishing a premier Malaysia Brands Directory 2007 – 2008 is a manifestation of the Vision of Ministry of International Trade and Industry to transform Malaysia to be more competitive in the current global economic climate. The proposed Directory has received unanimous support and endorsement from The Prime Minister Office, The Deputy Prime Minister Office, Ministry of International Trade & Industry as well as Ministry of Domestic Trade & Consumer Affairs.

The competitive global market environment calls for dynamism of industry initiatives and enterprises. In this regards enhancing Malaysian Branding is considered a priority step for Malaysian Businesses to chart its course to penetrate and capture new global market opportunities. The success factor for entrepreneurial inroads to global economy is Innovation and Branding Excellence.

The Mission of this publication is to compile and update all information on both the home grown & international brands that are available in Malaysia. This covers Corporate Branding as well as Product and Service Branding. It provides a dynamic and cost effective platform for Malaysian businesses community to promote and showcase their respective corporate image and brands with the view of fostering and enhancing greater trade in the global market.

The main Objective of this undertaking is to function as an effective medium to promote Malaysian Brands globally and serves as an influential and comprehensive business reference guide that provides information on all Malaysia Brands to potential domestic and international distributors & importers. By participating in this directory, corporate companies may further strengthen brand & product positioning by enhancing their Brands Power through brand building.

To create greater global awareness for Malaysia Brands products & services in different global geographic locations, the Directory will be distributed firstly to MATRADE offices worldwide and during MATRADE Overseas Trade Mission. Secondly it will be supplied to all international business consulate, embassies, government departments and agencies. Lastly, it will be distributed to all corporate companies, manufacturers, importers and exporters and not to forget the need to make it available to the general public who are generally the end consumers. The outcome of publishing and distributing this directory is expected to give very strong impact and influence especially on the marketability of Malaysian products because this Directory is considered to be the first and only of its kind to be published in such scale and size.

We believe it is the intention and desire of your business activities to enhance, develop and reap the inherent potential returns of the business across global frontier markets. Thus it is opportune and an immense merit in showcasing your products as well as other Malaysian Products and Services in this Malaysia Brands Directory from Malaysian Brands perspective. Hence, we would like to invite your organization to participate in the publication of this Directory through the Advertisement Insertion. The directory will be published in three different medium, namely hard copy printed directory, on Website and CD ROM (Free Circulation). We enclosed herein the necessary documents constituting the Contract Form as well as some information about the publication.