Malaysia Brands Directory 2007-2008

Editorial at a Glance

Editorial Contents

Written by experts in their respective fields, the editorial contents aim to inform entrepreneurs both international and locally of the latest brands, products & services in Malaysia.

Company Profile Advertorial & Company Details Section

• This section contains Company Profile Advertorial and Company Details next to its Products & Services Showcase. In the company details section, beside listing a company's name, address, phone & facsimile numbers, there are also other information listed, such as the company's main business activities, names of top executives, annual sales, number of employees, products manufactured or services provided and brand names. E-mail and website addresses.
• This section provides an invaluable source of business listings and information on brands & companies in Malaysia.

Products and Services Showcase

• This section presents opportunities for companies in Malaysia to promote and advertise their brands, range of products or services.
• Companies from both local & international which looking for supplies from Malaysia will find this section invaluable, especially in sourcing for Malaysia born-brands and competitively-priced products available in the market.
• Companies who want to reach out and bring Malaysia's brands to international market will be able to utilize this section as a platform to promote and advertise their products & services.

Malaysian and Foreign Brands

Besides Malaysian Brands, the directory also recognizes International Brands that are established in Malaysia.

Awards & Recognitions Section

This section contains all Awards & Recognitions won by the companies.

Useful Contacts

A comprehensive list of supporting contacts such as Government Ministries & Agencies, MITI, MDTCA, MATRADE, MIDA and other organizations

Excellent Features:

• Messages from the Prime Minister of Malaysia
• Message from the Deputy Prime Minister of Malaysia
• Message by Minister of International Trade & Industry
• Message by Minister of Domestic Trade & Consumer Affairs
• Message by Minister of Agriculture & Agro-Based Industry

Global Distribution & Circulation Network

Global Distribution & Circulation Network

Circulation:
30,000 print copies
40,000 CD-ROMs

Malaysia, South East Asia, Europe, USA, China, Australia, Middle East & Others

Distribution Breakdown:

• Ministry of International Trade & Industry
• Ministry of Domestic Trade & Consumers Affairs
• MATRADE Overseas Offices and MIDA Offices
• Overseas Trade Missions and Trade Fairs
• Government Department & Agencies
• Foreign Embassies & High Commissions in Malaysia
• International Trade Organizations & Chambers of  Commerce
• Industry/Trade Associations
• Domestic Trade Events
• Banks & Finance Companies
• Public Listed Companies
• Telecommunications Companies
• Major Book Stores
• Mail Order Service
• Corporate Advertisers
• Universities & Other Organizations

Why Malaysia Brands Directory?

Focused Market:

Reaching selected users who have high potential of business tie-ups with companies in Malaysia as well as overseas.

Free Circulation:

CD-ROM is distributed free overseas through our strategic distribution partners and foreign distribution network, e.g. MITI, MATRADE, SMIDEC, etc.

User Friendly:

With the attractive layout & informative articles, it will be highly accepted by your target audience.

Reaches A Wide Audience:

Distribution is geared towards domestic and international decision-makers and information-seekers such as managing directors, marketing managers, purchasing managers of potential international distributors & importers, etc.

High Credibility:

Endorsed by Prime Minister Dato' Seri Abdullah Haji Ahmad Badawi, Deputy Prime Minister, Minister of International Trade & Industry, Minister of Agriculture & Agro-Based Industry and Minister of Domestic & Consumer Affairs.

Worldwide Distribution:

Effectively helps businesses promote their products and services across global frontiers, it serves as a dynamic and invaluable guide that has the potential of being the enigma of a lucrative gateway for business to grow in international market.

New Advertisement Concept

The followings are COMPLIMENTARY with any Advertisement Insertion:

• Full Page Company Profile Advertorial & Company Details (With Logo printed at the side)
• Website Advertisement
• CD ROM Multimedia Advertisement
• Certificate of Participation
• Authorized User of Members of Malaysia Brands Directory Logo

The Premier Malaysia Brands Directory	3D view of the book & CD

Technical Specifications

• Size: 29.7cm x 21cm (A4)
• Front & Back Page:
  • Cover: Chipboard 1385gsm
  • Printing: 4 Colours
  • Finishing: UV
• Inside:
  • Printing: 4 Colours
• Paper: Matt Art 100gsm
• Pages: 500 Pages
• Binding: Head Ban
• Language: English
• Publication: Annually
• Weight: 2.5kg

Why Advertise in Malaysia Brands Directory?

• Provides a dynamic platform to promote and showcase with the view of creating greater global awareness for Malaysia Brands products & services.
• Serves as an influential global business reference guide that connects international buyers with Malaysia's producers, manufacturers and suppliers.
• Provides a dynamic means to promote their respective corporate image, brands as well as their dynamic wealth of experience in their respective field of expertise with the view of fostering and enhancing greater trade in the global market.
• Offers the Malaysia's businesses and entrepreneurs a cost effective forum to instill and foster better business opportunities in different global geographic locations.
• To expose & tap new market;  to promote new brands (Product & Service Branding, Corporate Branding, Identity & Trademark) and to strengthen brand & product positioning
• To forge strategic alliance, to benefit from the collective experience of industry professionals & key market players and to promote information exchange & networking among industry players

When Do People use Malaysia Brands Directory?

Malaysia Brands Directory is a type of directional media which is defined as advertising delivered to potential buyers when they are in the process of making a purchase decision. This is a perfect description of directories as it comes into play when users are seeking information. Users usually have already decided to make a purchase; they are now looking for direction to go make the purchase. Directories are tools that users usually turn to when they need to source for products or services.

Index Concept

How to source for a Company?

Advertisers Index

Provides the list of advertisers arranged in alphabetical order.

Alphabetical Index (Corporate Listing)

Provides the list of companies listed in the Directory according to alphabets for easy reference.

Location Index

Provides classification of companies based on states.

ISO Companies Index

Highlight the list of companies that have achieved ISO certification and the type of certification obtained.

How to source for a Product or Service?

Brands Index

Provides the list of brand names arranged in alphabetical order. Most users will recognize a product by its brand name and may not know the company that manufactures or sell it.

Industry Group Index

Classification of industry groups based on products manufactured or services provided are arranged according to International Standard Industrial Classification (ISIC) Codes.

Products & Services Index

Provides in details over products manufactured and services provided to facilitate quick sourcing.

Products & Service Showcase

There are two groups in the section - Malaysian Brands and International Brands established in Malaysia. These groups catalogue over 100 companies categorized by Industry Groups.