Message from

Minister of International Trade & Industry

Congratulations on the publication of the Malaysia Brands Directory 2007-2008. This directory provides a useful guide for Malaysian companies to promote and market their products and services, thus helping to strengthen the foothold of Malaysian brands in the regional and international markets.

It is certainly not impossible for Malaysian brands to make headway into the markets of the developed countries, and join the rank of International Brands. However, the road to international recognition and acceptance must be systematically chartered, and coherent strategies must be put into place, to ensure that every effort is made to nurture, market and sell the relevant brands.

Certainly, both the government, and the private sector, must work in concert to ensure that Malaysian companies and Malaysian-produced products and services can continue to have the necessary edge in the global market.

Congratulations once again.

DATO' SERI RAFIDAH AZIZ